by David Yamane | Aug 11, 2022 | Advertising, Data, Gun Culture, Journal of Macromarketing, scholarship, Terrence Witkowski
I have published a few articles/book chapters on gun advertising. My first was an analysis of the rise of Gun Culture 2.0 as reflected in The American Rifleman. I replicated that study using Guns magazine. And most recently examined the portrayal of women (and men) in...
by David Yamane | Aug 10, 2022 | Books, Gun Culture, Light Over Heat, National Rifle Association
In this week’s Light Over Heat video, I discuss four books on the National Rifle Association (NRA) in light of two persistent myths. First, that the NRA was a benign, apolitical sportsmans organization prior to the Revolt at Cincinnati in 1977. Second, that the NRA is...
by David Yamane | Aug 3, 2022 | Gun Culture, insurrection, January 6, Light Over Heat
After the January 6th storming of the US Capitol Building, I knew that gun owners and gun culture would be blamed. But from the start I have questioned how widely gun owners in general supported this clumsy coup. In this week’s Light Over Heat video I consider some...
by David Yamane | Jul 27, 2022 | diversity, Gun Culture, Light Over Heat
In this week’s Light Over Heat video I discuss diversity in American gun culture, both the diversity of different gun subcultures that exist today beyond the self-defense-oriented Gun Culture 2.0 and diversity within Gun Culture 2.0. This diversity sets the stage for...
by David Yamane | Jul 20, 2022 | Gun Culture, Light Over Heat
This is my 30th consecutive weekly episode of “Light Over Heat”! Because I am seeing more people watching these videos coming from outside my existing social networks, I thought I would celebrate #30 by giving a brief overview of my approach to American gun culture...
by David Yamane | Jul 18, 2022 | emotions, Gun Culture, mass public shooting
Recently I spoke on background to a couple of producers working on a news special on gun violence-related trauma. Speaking “on background” means that I would not be quoted but the producers are trying to get a better understanding of their subject matter...
