by David Yamane | Aug 11, 2022 | Advertising, Data, Gun Culture, Journal of Macromarketing, scholarship, Terrence Witkowski
I have published a few articles/book chapters on gun advertising. My first was an analysis of the rise of Gun Culture 2.0 as reflected in The American Rifleman. I replicated that study using Guns magazine. And most recently examined the portrayal of women (and men) in...
